Kraft Foods has implemented Terra Technology’s Demand Sensing software in North America to help decrease costs, improve service levels and reduce inventory.
Since going live with the software in January 2009, Kraft has decreased short-term forecast error by 40 per cent in the businesses where the system is being used.
Agnes Feliciano, vice president of customer service and fulfillment for Kraft Foods, said, “Kraft selected Terra Technology’s Demand Sensing as part of our Advanced Demand Forecasting initiative in order to gain greater supply chain visibility and create an actionable response to daily demand information.
“As a manufacturer of perishable products, Kraft must respond quickly to shifts in consumer preferences or risk unused inventory that has expired. Improving forecast accuracy enables Kraft Foods to produce the right product mix, decrease costs and better serve our customers.”
