London Fashion Week has named DHL as its official logistics partner for the spring/summer 2010 event, which runs from 18th – 22nd September.
DHL is already the official logistics partner for a series of fashion weeks in cities around the world, including New York, Milan and Sydney.
The company has also supported Fashion Fringe in Covent Garden, an initiative designed to discover up and coming British designers, since September 2008.
Simon Ward, joint chief executive of the British Fashion Council, said: “We are delighted to announce DHL as an official sponsor of London Fashion Week, we are confident that the company’s worldwide network, knowledge and experience of the fashion industry will provide great support for LFW this season and for many to come.”
Simon Parker, DHL key account manager, UK fashion sector, added: “Becoming the official logistics partner of London Fashion Week is a perfect way to demonstrate our capabilities in the complex nature of the British fashion industry.
“We’ve been working for years to develop tailor-made services that can respond to the changing demands of the fashion world and meet the specific needs of individual customers.”