Online retailers were still dispatching goods on Christmas Eve despite cut off dates for Christmas day having passed, according to MetaPack’s eCommerce 100 tracker.
The research showed that 31 per cent of companies tracked by MetaPack were still dispatching on Christmas Eve and companies such as JD Sports, House of Fraser and Asos were operational throughout the period, bar for Christmas day.
Monday 21st December was the strongest day for deliveries during the final week in the run up to Christmas, with 45 per cent of the week’s total deliveries being done on that day.
Patrick Wall, chief executive of MetaPack, said: “Online shopping has clearly established itself as part of the Christmas routine.
“Shoppers are proving that they trust online delivery by placing their orders closer and closer to Christmas week. Gradually, shopping online feels as safe as going to the shops themselves, just more choice and better prices.
“This is also why the figures will remain strong even after Christmas, with people preferring to hunt for bargains online rather than facing the crowds on the high street.”
