Czech truck maker Avia is closing its UK company, Avia Trucks UK Ltd, but says it is not withdrawing from the UK.
The company said it was reviewing its commercial approach to key markets, and for the UK, completion was anticipated by early 2011. This would result in a clearer approach with a more focused, targeted and market-specific strategy across all variables – product, network, finance and customer support – as the UK truck market returns to health, it said.
Marcus Pauels, chief operating officer of Avia Ashok Leyland, said: “Light/medium truck markets are recovering positively across Western Europe.
“The UK remains one of the largest truck markets in Europe, and that makes it important to the longer term success of our brand. With that in mind, we are re-evaluating our commercial approach, so we can be well-placed to take advantage of an upswing in the market as it happens.
“In the meantime, we remain committed to the mutual best interests of the brand, our dealers and customers – and they can be assured of our ongoing full support at the highest possible levels.”
Avia – now Avia Ashok Leyland Motors – has been operating in the UK since 2001, when the company introduced its D Series range of 6-12 tonners.
