Müller Dairy has awarded Oakland Distribution a contract to create and implement a bespoke distribution operation.
The scheme will serve 20 wholesale clients, covering all areas of the UK, with the option to expand.
It is intended to allow Müller to continue supplying wholesale clients, while reaching a wider base of smaller clients than before.
Oakland’s strategic development manager Pete Vaughan said: “The wholesale market is made up of businesses which generally represent a diverse section of the market, coping with challenges not usually experienced in the major retail sector.
“As we develop the scheme’s service offer, we will be able to provide even faster order lead times than at present and as volumes and suppliers grow, we will increase the number of deliveries we can then service each week.”
Müller Dairy national account manager and wholesale hub project leader, Keith Langley, said: “Oakland’s progressive and flexible approach has enabled Müller Dairy to find the optimum solution for a seamless transition of supply and logistics to our valued regional wholesale customer base, while providing a solid platform for future business development.”