Fresh Connection champion Mars is returning to compete in the 2012 competition.
Adam Lockwood, supply chain development manager for Mars Chocolate said: “The Mars team are extremely confident going into 2012 SCALA’s Fresh Connection, we’re hoping to retain our winning title. The competition is a lot bigger and diverse then before, but our team aspire to reach the global finals again.”
Mars topped the rankings in the 2011 UK Fresh Connection Grand Final, and were also crowned runners-up of the International Finals in Pisa, with the Dutch team from Bavaria Brewery taking first prize. This year they will be up against some of their old opponents as well as new entrants to the competition, such as Cadbury, Unilever, La Palette Rouge and General Mills.