MenKind, the multi-channel retailer specialising in giftware for men, has chosen Torque to handle its logistics.
MenKind sells toys, gadgets, tools, novelty items and men’s accessories from two on-line sites and 26 permanent shops. At Christmas it operates another 25-30 sites and one of the challenges was to find a logistics provider that could handle the seasonal variations.
Paul Kraftman from MenKind said: “We needed to find a company that is flexible, versatile and understands the complexities and seasonal nature of our business as well as demonstrating a synergy with our own culture. Torque is able to provide us with solutions and services that fit with our requirements rather than expecting us to fit in with its own systems.”
Torque has consolidated and centralised MenKind’s stock holding and operations. It has developed an automated system which allows the simultaneous picking and despatch of replenishment orders for stores and home shopping e-commerce orders from the same centralised stock.
