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Samuk Lift Trucks has relaunched in the UK under new management and with a new manufacturing agreement with Sino-American firm Zhejiang Maximal.
Tony Rooney and David Cooper acquired 85 per cent of the business in September from Samuk founder Sir Neville Bowman-Shaw. He has retained a small shareholding in the new holding company and will serve as technical consultant.
The new ownership has been under negotiation over than past year. The original Chinese manufacturer Hangcha was also replaced during this time.
Rooney said: “Today is the day Samuk comes out of its slumber.”
As part of a co-op strategy for its dealer network, it will operate a national pool of rental stock, negotiate finance and invest in marketing for the Samuk brand.
He said the future of the firm will incorporate new cost controls such as selling its large premises on Peterborough, investing in its parts operation, to deliver better control of volumes and offer fixed price lists.
“We want to work much closer with the factory… and communicate better with regards to customer support,” said Rooney.
The firm is offering a range of incentives for all purchases of new equipment by the end of the year.
