Burton’s Biscuit Company is investing £13.5m in its manufacturing operations to enhance production, support new product development, and meet growing demand from domestic and international markets.
Chief supply chain officer Neil Grocock said: “Continued investment in our supply chain and manufacturing capabilities is central to Burton’s vision for being a brand-focused business, able to swiftly respond to changing market dynamics and bring new products to market quicker than any other company in the biscuit market.”
This investment in sites at Llantarnam, Blackpool and Edinburgh is on top of its £12.5 million supply chain investment last year.
New technology will be introduced across all sites. The firm’s Llantarnam facility will pilot new control room technology, which will monitor processes in real time. This will be rolled out to Burton’s other facilities throughout the year.
Other investment will focus on automation and packaging technology, which will provide additional capacity for the new products and formats being launched in 2013.
The maker of Wagon Wheels, Maryland Cookies, Jammie Dodgers and Cadbury biscuits has seen international sales increasing year-on-year, and achieved record market share of the domestic sweet biscuit market.
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