ASOS has appointed Clipper to fulfil orders for its recently launched China operation.
The service will be based at Clipper’s site at Selby, which already handles UK and international returns for ASOS, and is not far from ASOS’s Barnsley DC.
Initially, the operation is expected to ship more than half a million items of clothing to China per year. The operation has been designed with the ability to cope with significant growth of the ASOS brand in China.
David Meredith, logistics director at ASOS said: “ASOS China represents an exciting new market for us, working with Clipper will allow us to increase efficiency, reduce transport costs and ultimately provide an improved customer experience for our ASOS.cn customers.”
The bespoke solution has been developed to reduce the cost of transporting goods to China, while reducing the need for inefficient holding of stock. The process will also involve specific pre-retailing services for the Chinese market, where appropriate.
Sean Hallows, operations director at Clipper said: “This retail solution has been implemented with the future of the business in mind and with the option to accommodate further development of the brand. Returns present a unique challenge for retailers, and we have met and exceeded our existing targets for the ASOS returns solution. This has given them the confidence in our ability to handle a new territory for them in their growing portfolio of international markets.”
