TNT Post has rebranded as Whistl following its separation from TNT Express in 2011, with the latter retaining the rights to use the TNT brand name.
A statement released by the firm says that Whistl will continue to operate as it did under the TNT Post brand, offering postal services across the UK. The rebrand was required to be completed by the end of this year under the separation agreement from TNT Express.
It said: “We chose Whistl because happy people Whistle, it has great recall and memorability, and because it’s human.”
TNT Post’s business in Germany announced in March that it had rebranded to PostCon.
* TNT Post, which is part of Dutch post office PostNL, is now rolling out an end to end postal delivery service in the UK, following a deal between its parent company and private equity house LDC in December last year.
