By wpengineLPR is launching a campaign to reduce the number of FMCG pallets that go missing each year.
It estimates that the loss and misuse of pallets costs industry some £100m per year.
The pallet pooler is distributing a series of posters to regional distribution centres, across the UK.
It says that if pallet losses were cut by one per cent, it would save 175,000 trees a year.
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