Morrisons has cut its case cost by 11 per cent over the past year. Supply chain director, Malcolm Basey, revealed the extent that the retailer has modernised its supply chain at the Institute of Grocery Distribution’s conference held last week.
It has also focused on extending its depot network and improving importing methods. Plans are underway to open a depot in Swindon, to provide distribution to its southern stores.
Its online system, The Morrisons Supplier Database, is set to share more information on promotional forecasting and performance with its suppliers.
Lead times are also shorter, with a third of its stores receiving same day delivery after placing orders.
It has also reduced its trunking operations from the Midlands and invested in Euro 5 trucks and double-deck trailers.
As part of its three year optimisation plan, it has refreshed its corporate identity – repackaging 9,000 of its own label products, and introducing 3,000 updated products. The stores themselves have undergone major face lifts and 1,700 of its products are now made in store.
