Heineken has expanded its demand capabilities with Blue Yonder, in the wake of a changing supply chain.
Blue Yonder will provide resolutions to improve forecast accuracy, always-on planning capabilities, and a new user experience.
Marc Bekkers, Director of Global Supply Chain Planning at Heineken said: “The introduction of Machine Learning as part of building an integrated cross-functional planning capability across our business is a critical component of this journey.”
Johan Reventberg, president, EMEA, at Blue Yonder added: “We are looking forward to expanding [Heineken’s] supply chain footprint by helping them develop accurate forecasts with our AI- and ML-driven demand planning resolution.”
