Parcel delivery firm DPD is one of a group of leading companies behind a major awareness campaign called ‘World’s To Do List’ with Project Everyone in support of the UN’s Sustainable Development Goals.
From 20-26 September, the group comprised of some of the world’s biggest companies and brands will show their support for and action towards achieving the 17 Global Goals for Sustainable Development – a plan adopted by all UN member states in 2015 to end poverty, conquer inequality and tackle the climate crisis by 2030. The campaign is part of Global Goals Week – an annual event to mark the anniversary of the Global Goals during the UN General Assembly.
The campaign, developed with Karmarama, part of Accenture Interactive, is spearheaded the Global Goals Business Avengers, comprised of Arm, Avanti, Commvault, Diageo, DPDgroup, Google, Mars, NTT, Reckitt, Salesforce, SAP, Unilever and Wood. The companies represent over 700,000 employees, with a combined social media reach of over 100 million.
Each company is the champion of one of the 17 Global Goals and is actively working to raise awareness of them and take actions within their own organisations to help achieve them.
Companies taking part in the World’s To Do List campaign are sharing the actions they are taking to contribute to the achievement of particular Goals, whilst also stating what is on their ‘To Do List’ for the near future.
For example, DPD is fully committed to making major changes to its operation with low emission delivery to 225 European cities by 2025, aimed at making progress towards Goal 13 – Climate Action.
The campaign brings to life why the Goals are the World’s To Do List for people and planet using sticky notes – a set of playful yet profound messages which re-imagine the Goals as a series of short actionable ‘to do’s’, setting a clear reminder that we have the plan to fix the world’s problems, we just need the action to get it done.
Giant sticky notes will also be appearing in various physical locations this week as reminders of the immediate actions needed to be taken, as well. For example, DPD’s ‘Tackle the climate crisis’ sticky note, will cover the branding on vehicles and DPD buildings as well as the firm’s websites.
The campaign will then grow, setting its sights on critical moments for the advancement of the Global Goals, beginning with COP26, the UN climate conference taking place in Glasgow in November.
“Covering up our logo isn’t something we would normally do,” said Tim Jones, Director of Marketing, Communications & Sustainability DPDgroup UK. “We are incredibly proud of our brand. But these aren’t normal times. The climate crisis is real and, while we know that we are part of the problem, we are committed to playing our part and demonstrating to others what is possible. Over the last 10 years we have been working hard to reduce our CO2 emissions across our operation and by 2025 we aim to cut them by 30% and deliver to 80 million people in Europe with low-emission delivery means. In the UK, we can see this plan taking shape already in Oxford, the first of 25 UK cities to experience all electric only deliveries from DPD.”
