Aligning demand and supply in real-time is a challenging task for many companies. In today’s fastmoving markets, it’s not enough to have good demand if you can’t tie it back to a timely supply response.
Industry leaders from various backgrounds explored the role of forecasting in bridging the gap between the two at our roundtable sponsored by E2open.
The use of real-time data is paramount to achieving a winning forecast because it provides an accurate picture of what’s actually happening in the supply chain. That’s why Michael Lindner, vice president and general manager international for E2open, opened the round table discussion by highlighting the importance of ‘normalising’ this data.
