Lidl UK saw record sales over the Christmas period, with a 16 per cent increase on the same period in 2016.
The supermarket retailer saw its highest ever footfall during the festive season.
The busiest day of the season, a record trading day in Lidl UK’s history, came on 22 December; the week commencing 18 December 2017 was Lidl UK’s strongest ever trading week.
“Lidl UK has had a fantastic 2017 and this was capped by our strongest Christmas trading period to date,” said chief executive Christian Härtnagel.
“Customers came into our stores to buy more of their Christmas items, knowing they could find high quality products at market-leading prices. The commitment of our 20,500 colleagues across the country was key to our success during this busy period and I’m extremely grateful for their contribution. We look forward to bringing the Lidl offering to more communities across the UK, as we continue our rapid expansion plan this year.”