Rockwell Automation, Inc has announced a partnership with Kezzler, a cloud-based product digitisation, and traceability platform, to help manufacturers capture the journey of their products from raw material sources to point-of-sale or beyond using cloud-based supply chain solutions that focus on product traceability.
Rockwell’s supply chain capabilities will combine with Kezzler’s traceability technologies to help customers connect suppliers, manufacturing, logistics, and consumers into one real-time traceability platform. Kezzler’s cloud-based solution provides integration flexibility and ease of access to existing systems of record that incorporate a wide range of technologies from immutable ledgers (blockchain) to traditional databases.
The two companies can also create unique identities that can be used to digitally identify and track products from creation to consumption. For example, Rockwell and Kezzler can provide the data needed for manufacturers to aggregate the total environmental footprint per manufactured product. This data can then be used for evidence and improvement or be shared directly with consumers through the product, allowing a company to use sustainability practices as a competitive advantage.
“By combining our technology and expertise with Kezzler’s, we can quickly design and deliver a serialisation solution customized to meet specific business requirements with advanced cloud-native software,” commented Matt Fordenwalt, Rockwell Automation Vice President and General Manager, Systems & Solutions Business.
Rockwell and Kezzler have already created traceability solutions for customers like FrieslandCampina, one of the world’s largest dairy companies. By creating unique QR codes on each of its Friso infant formula products, the company can now track its products from farmer to consumer. Consumers can also scan the codes to check authenticity and learn more about the product and its origin.
“Together, we can help manufacturers connect all points of a product’s journey, beginning with its inception and ending with its point of sale, consumption, or even where it’s recycled,” said Kezzler CEO, Christine C. Akselsen. “Tying upstream and downstream data together creates true end-to-end traceability, with a single data repository for each product.”
