Rolls-Royce Motor Cars has announced that it is investing over £300 million in extending its manufacturing facility at the Goodwood Estate in West Sussex. The extension of the site will be used to expand Rolls-Royce’s Bespoke and Coachbuild capabilities, following a 10% year-on-year increase in Bespoke content value per car in 2024.
The luxury car manufacturer described this decision as ‘the next step in the company’s commitment to creating value for clients by handcrafting the most complex, personal, and valuable luxury goods while providing an unparalleled client experience’.
2024 was a record year for Rolls-Royce’s Bespoke business, and – with 5,712 cars delivered in 2024 – saw the third-best sales result in the company’s history.
This investment of over £300m is the single largest injection of capital since the plant opened on 1 January 2003, and in addition to creating addition space for Bespoke and Coachbuild projects, is also set to ‘ready the manufacturing facility for the marque’s transition to an all-battery electric vehicle (BEV) future’.
Chris Brownridge, CEO of Rolls-Royce Motor Cars, said: “In 2024, Rolls-Royce Motor Cars reaffirmed its position as an authentic luxury house by crafting the most complex, personal and valuable motor cars in its history. This momentum means it is necessary for us to invest more than £300m in extending the Home of Rolls-Royce.
“This represents our most substantial financial commitment to Goodwood since its opening in 2003 and a significant vote of confidence in the Rolls-Royce marque, securing our future here in the UK.
“2024’s record Bespoke results demonstrate our clients are increasingly drawn to the marque to create ever more ambitious and valuable motor cars, thereby enjoying the exceptional and highly personalised experience that Rolls-Royce ownership unlocks. This underscores our commitment to creating value for our clients and those with a stake in our business.”
Planning permission to extend the so-called ‘Home of Rolls-Royce’ was granted in 2024, 120 years on from the first meeting of co-founders Charles Stewart Rolls and Henry Royce.
According to Rolls-Royce, ‘more than 2,500 individuals are now employed at the Home of Rolls-Royce at Goodwood – including many highly skilled manufacturing and craft specialists – as well as around 7,500 people in the company’s wider UK supply chain’.
