Snapfulfil, the SaaS WMS supplier, expects to handle a 70 per cent uplift in transactions on its system in the run up to Christmas this year.
To accommodate this uplift, the company has invested in extra server capacity to maintain service levels and availability to all customers during the critical peak trading period.
This is the biggest peak yet. Two years ago, there was a 30 per cent uplift and last year it was 50 per cent.
The company says that Black Friday is driving a sharper increase in demand compared to the more gradual ramp-up previously associated with the lead in to Christmas.