WWF and Tesco will track the environmental impacts of a sample of regularly bought products, to better understand the impact of food production.
The WWF and Tesco partnership calls on the food industry to provide consumers and stakeholders with transparent data on sustainability criteria, including climate change, deforestation, food packaging, and waste.
Tesco and WWF will run a first full assessment against the metric in early 2020 and publish the results.
The two organisations, which launched a ground-breaking partnership last year, are working together on a number of sustainability projects which will contribute to their aim, including soil health and water usage programmes in UK agriculture.
Dave Lewis, Tesco Group CEO said: “Throughout our partnership, we’ll be carrying out industry-leading work to make food production more sustainable, including sourcing commodities like soy and palm oil from verified zero-deforestation areas.”
Tanya Steele, WWF UK CEO said: “The launch of the Sustainable Basket Metric will enable Tesco to fully understand the end-to-end sustainability impact of some of the most popular foods”.
Some of the foods being examined include blueberries, bananas, salmon, and salad tomatoes.
