Grocery sales rose 3.2 per cent £26.3 billion in the 12 weeks to 7th October driven by strong growth at the discounters and online specialist Ocado.
Figures from Kantar Worldpanel show that Aldi increased sales by 15 per cent on last year taking its market share to 7.6 per cent.
However, the big four all underperformed the market. Tesco saw its market share fall 0.6 per cent to 27.4 per cent. Fraser McKevitt, Kantar’s head of retail and consumer insight, said: “Despite widespread interest in the September launch of its discounter concept, Jack’s, the small number of stores planned means it won’t impact on Tesco’s market share without a significant expansion.”
12 weeks to 07-10-18
Total till roll –
Consumer spend Share ( per cent) Change on
Last year ( per cent)
Aldi 7.6 15.1
Lidl 5.6 10.0
Ocado 1.2 7.5
Co-op 6.4 7.0
Iceland 2.1 4.8
TOTAL GROCERS 100.0 3.2
Asda 15.3 2.4
Morrisons 10.3 2.4
Tesco 27.4 0.9
Sainsbury’s 15.4 0.6
Waitrose 5.2 0.1
Source Kantar Worldpanel
